A digital marketing campaign to generate B2B leads - small business owners operating in Canada. Skills: Knowledge of social media platforms (Instagram) and how they work, Research, Content Strategy, Audience Segmentation, Content Creation, Advertising (Instagram) and Analytics. I invested $30 in this and it translated to 121 clicks, reached 9,041 accounts, 41 shares, and 48 saves. I got 200+ new followers and over 20 businesses in my DM inquiring about how I can help their brand.